Business Courses (BUS)

BUS-100   Introduction to Business3 credits

An introduction to the private enterprise system and the component areas of business including: marketing, management finance, production, business and government relations, organized labor, and the ethical and social responsibilities of business organizations.

BUS-130   Personal Finance1 credit

Survival skills necessary to insure financial life after graduation. Students will discuss and develop a personal philosophy of spending, saving, and investing. Topics will include housing, insurance, investments, personal expenditures and the use of credit. Students will use computer programs to develop personal financial plans for the present and projections for the future.

BUS-150   Business Computer Applications3 credits

An introduction to research, analysis, and communication skills using information technology. This course is designed to offer life skills that all students can utilize through proper understanding and application of information technology. Current software programs will be taught to support problem-solving skills. All students, regardless of major, are encouraged to enroll.

BUS-200   Small Business Management3 credits

Prerequisites: BUS-100

Students develop their enterprising ability as a foundation for ongoing personal and professional growth. They also develop their understanding of the small business environment and entrepreneurship. During the semester, students create a business plan for a new venture as a way to integrate and apply the abilities and knowledge in marketing, finance, management and organization.

BUS-270   Principles of Economics3 credits

Prerequisites: BUS-100, MAT-125 or MAT-212, and MAT-150 or higher-level calculus course

A survey of economic analysis and institutions combining economic theory with a discussion of applications to the US economic system. The course will include an introduction to both microeconomics and macroeconomics.

BUS-294   Independent Study1 - 3 credits

Prerequisites: Instructor permission

Research in various areas of business for qualified students. May be repeated. See independent study guidelines.

BUS-325   Principles of Management3 credits

Prerequisites: BUS-100 and Sophomore standing

This course is a comprehensive study of the fundamentals of management function and organizational behavior. Reviewing management models, organizational structure, work motivation, and selected management applications.

BUS-330   Principles of Finance3 credits

Prerequisites: ACC-222, BUS-270 or POE-263

An introduction to finance with emphasis on the theories and problems of resource allocation, the cost of capital, capital budgeting, asset valuation, capital structures, and financial control.

BUS-332   Financial Institutions3 credits

Prerequisites: BUS-270 or POE-263

Analysis of financial markets and intermediaries including theory and practice in financial intermediation, the nature and function of money, interest rate theory, money and capital market instruments, monetary theory and policy, and government regulation.

BUS-340   International Business3 credits

Prerequisites: BUS-270 or POE 263

An analysis of international business from the viewpoint of entering into multinational business activities, examining cultural, social, economic, and political factors related to transnational operations.

BUS-350   Management Science3 credits

Prerequisites: ACC-222, BUS-150, BUS 270, or POE 263

A study of managerial decision-making and how analytic frameworks are used to support decisions. Topics include decision modeling, forecasting, linear programming, and statistical quality control.

BUS-357   Organizational Behavior3 credits

Prerequisites: BUS-100

The application of behavioral science theory and methods to better understand and manage individual and group behavior in organizations.

BUS-358   Human Resource Management3 credits

Prerequisites: BUS-100

This course examines how the management of human resources can help organizations to successfully deal with today's legal and ethical, social, global, quality, and technological challenges. Emphasis is on developing HR policies and implementing programs regarding the recruitment, selection, training and development, and compensation of employees.

BUS-360   Principles of Marketing3 credits

Prerequisites: BUS-270 or POE-263

A foundation course in marketing which addresses the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational goals with consideration of the social, ethical, economic, and international environments. This foundation course is a prerequisite to all other marketing courses.

BUS-366   Marketing Communication3 credits

Prerequisites: BUS-360

An analysis of the field of advertising, sales promotion, public relations, and personal selling management from an integrated marketing communications perspective. The course will focus on an examination of the marketing process, consumer behavior, communications theory, and the role of research to effectively plan, implement, and evaluate advertising and promotional programs.

BUS-385.1   Management Information Systems3 credits

Prerequisites: BUS-150 and Junior or Senior standing

A course that surveys the use of computer-based information systems in business. Uses a socio-technical approach to examine the organization, management, infrastructure and support for information technology in businesses preparing to become digital entities. Introduces topics covered in more depth in BUS-381, BUS-482, BUS-483, and BUS-485.

BUS-391   Legal Environment3 credits

Prerequisites: Junior or Senior standing

An introduction to the fundamental principles of law affecting business. Topics will include contract law, UCC, property rights, partnerships and corporations, rights of creditors, business regulation, rights of shareholders, and other legal concerns of both profit and non-profit organizations. This is a writing intensive course.

BUS-430   Advanced Financial Management3 credits

Prerequisites: BUS-330

Contemporary issues in finance. Topics can include liquidity management, asset valuation, capital budgeting, capital structure, and financial strategy.

BUS-432   Investment Theory and Practice3 credits

Prerequisites: BUS-330

A study of the nature of investment, classification and analysis of bonds, stocks, etc., risk and return analysis, the Efficient Markets Hypothesis, CAPM, Modern Portfolio Theory, and the selection and management of financial portfolios.

BUS-438   Financial Problems3 credits

Prerequisites: BUS-330

Research and reports on selected problems or topics in finance.

BUS-444   International Finance3 credits

Prerequisites: BUS-330

Provides a framework for understanding financial management issues from a global perspective. Includes an introduction to the international financial system, the balance of payments, exchange rate determination, the management of multi-national corporations, and hedging currency and capital risks.

BUS-453   Principles of Production and Operations Management3 credits

Prerequisites: BUS-350

Studies the development of operational planning consistent with the organization's business strategies. Topics include capacity planning, facility location and layout, allocating resources, inventories, scheduling, and projects.

BUS-461   Marketing Research3 credits

Prerequisites: BUS-360

A study of the concepts and techniques necessary to design, conduct, and manage market research projects from the inception to completion. The course is centered on the market research process, including problem definition, research design, data collection methods, statistical analysis, as well as the interpretation, presentation, and application of results.

BUS-466   Consumer Behavior3 credits

Prerequisites: BUS-360

A study of how consumer psychological processes interact with both social and situational influences to shape consumer perceptions, decision-making processes, and purchase behavior. The social identity of distinctive groups of consumers who express ethnic, age-related, or lifestyle values through market and media choices will also be examined.

BUS-469   Marketing Strategy3 credits

Prerequisites: BUS-360

Focuses on the major issues faced by marketing managers, synthesizing the concepts, definitions, and models students have studied in prior marketing course into a broad understanding of marketing and its strategic application. Case studies and a marketplace simulation will address problems and decisions found in profit and non-profit, small, medium, and large firms operating in domestic, foreign, and multinational environments.

BUS-483   Project Management3 credits

Prerequisites: BUS-150. Students with Junior or Senior standing will have better background for this course.

Examination of how projects can be managed from start to finish, including specific emphasis on planning and controlling to avoid common pitfalls. Includes software applications and configuration management. Topics include identifying needs, defining requirements, project costing, scheduling, resource allocation, and project politics. All students, regardless of major, are encouraged to enroll. Students with Junior or Senior standing will have a better background for this course.

BUS-494   Independent Study1 - 3 credits

Prerequisites: Instructor permission

Research in the field of concentration for qualified students. See independent study guidelines. See independent study guidelines.

BUS-497   Internship1 - 3 credits

Prerequisites: Instructor permision

Individually arranged and supervised internships with sponsors such as business organizations designed to provide practical experience in the field of concentration. Periodic reports and papers may be required. See internship guidelines. See internship guidelines.

BUS-498   Executive Seminar3 credits

Prerequisites: Instructor permission

Seminars conducted by executives in residence or visiting executives on their industry or specific business. With the help of their advisors, participating students complete a research project related to their career interest and the topic of the seminar.

BUS-499   Business and Accounting Capstone3 credits

Prerequisites: ACC-222, BUS-270, BUS-325, BUS-330, BUS-350, BUS-360, and Senior Standing

The Business Capstone course will provide opportunity for each student to integrate and apply all of what he/she has learned. As a true liberal arts capstone, students will need to draw on their knowledge of areas such as politics, culture, history, math, and business, to analyze organizational situations and recommend effective solutions. Students will develop written analyses and practical solutions for organizational issues. Throughout the capstone experience, students will utilize simulations, case studies, individual research papers, and team projects to learn how to be successful in twenty-first century organizations.

BUS-499T   Special Topics in Business1 - 3 credits

Topics vary.