Marketing & Digital Media | The College of Idaho

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This program will challenge you to:

Appreciate the interdisciplinary nature of business and fine arts.
Possess a strong foundation in business, marketing and financial accounting.
Be able to apply digital marketing strategies in today's business environment.
Understand visual digital media software with appropriate applications.

Yotes in the field

Melchiorre Invited to Join National Marketing Board

November 30, 2022

Melchiorre has attended the conferences for the past 15 years but her new appointment to the Board of Directors will give her more access to information and ideas, which she can share with her students at the College.

Sport Administration Program Grows in Year Two

September 27, 2022

The one-year certificate program graduated six students last spring. There are 14 enrolled this year, all of whom are students who have already received their undergraduate degrees.

Real-World MarketersC of I student consultants

Dr. Marilyn Melchiorre’s marketing and communication class collaborated with local businesses, the City of Caldwell and the C of I to create new, real-life marketing and communication strategies.

Real-world marketers