For several years, the Coyote has been missing from The College of Idaho’s athletics logo. That will change on Sept. 2 as C of I unveils a brand-new Coyote logo and mascot. The new Coyote will be introduced to the campus community and the public during “The C of I Coyote Celebration,” set for 4:30 p.m. on the J.A. Albertson Activities Center lawn. The tailgate-style event will include BBQ food, apparel featuring the new logo, activities for children, visits from other Treasure Valley mascots and more. It precedes the C of I volleyball home opener at 7 p.m. The celebration is free and open to the public. Admission to the BBQ dinner and volleyball game costs $5.
“For years, we have been all over the place when it comes to a Yote logo,” said athletic director Marty Holly. “The new logo is one that our athletic brand can really build on. Mascots are supposed to be fun, and this one is a home run.”
Creating the new logo and mascot was a collaborative effort initiated by C of I students and carried out by the Office of Marketing and Communications. The logo design was created by Kristy Weyrich of Boise-based W Design and fine-tuned by focus groups of students, coaches, faculty, alumni and staff. The end result is a sharp, modern C of I Coyote and a new mascot costume to match.
“It’s been clear for some time that the College’s athletics logo should be more distinctive and reflect the quality of our institution,” said marketing and communications director Dustin Wunderlich. “Our students made the creation of a new athletics logo and mascot a priority. The new Coyote is going to bring more energy and excitement to our game atmosphere, and that’s going to be great for our student-athletes, our fans, the athletics program and the C of I experience as a whole.”
Founded in 1891, The College of Idaho is the state’s oldest private liberal arts college. It has a century-old tradition of educating some of the most accomplished graduates in Idaho, including six Rhodes Scholars, three Marshall Scholars, and another ten Truman and Goldwater Scholars. The College is located on a beautiful campus in Caldwell, Idaho. Its distinctive PEAK curriculum challenges students to attain competencies in the four knowledge peaks of the humanities, natural sciences, social sciences and a professional field, enabling them to graduate with an academic major and three minors in four years. For more information on The College of Idaho, visit www.collegeofidaho.edu.