C of I coach takes on domestic violence in book

For more than 40 years, Mike Shines has helped motivate College of Idaho student-athletes and others to achieve their goals and maximize their performance. Now, the College’s longtime strength and conditioning coach has a new goal: helping the victims of domestic violence and encouraging greater awareness of the problem. 

Shines is raising funds through sales of his newly-published book I’ll Never Tell, which features motivational and inspirational quotes from unknown authors and an Idaho celebrity, accompanied by his own photographs of Idaho landscapes and nature.

Shines decided to tackle the project several years ago after witnessing a man strike his wife outside a lounge in Boise.

“Everyone was standing there just watching,” Shines said. “I was watching too until he pushed and slammed her onto my car. That was a gut check for me, and I had to make sure that I got involved and took action. Everyone needs to get involved; this is what it’s all about.”

Shines, who is in his 22nd year at the C of I, hopes that his book will appear in homes, hotels and businesses throughout the Treasure Valley and beyond to encourage people to take action to prevent domestic violence.

So far, Shines has been promoting the book to the many friends he’s made during four decades as a strength coach and fitness consultant as well as through social media and his website He said 86 percent of earnings from sales of I’ll Never Tell will be donated to organizations addressing domestic violence, with the remainder covering the costs of producing the book.

The book went on sale in early November, and shortly afterwards Shines made his first donation to the Women’s and Children’s Alliance in Boise. He plans to donate additional proceeds to other local organizations working to aid the victims of domestic violence.

Though I’ll Never Tell has been out less than a month, Shines is already planning for future editions. Every October, which is designated as Domestic Violence Awareness Month, Shines plans to publish another edition of I’ll Never Tell with new quotes and photographs. Eventually, Shines would like to add quotes from the College’s faculty and coaches.

“For years I’ve sent letters to a number of celebrities and gotten several responses,” Shines said. “It’s great to see that support for what we’re trying to do. Domestic violence is something people are really uncomfortable talking about, but we need to change that and stop it from happening.”

Founded in 1891, The College of Idaho is the state’s oldest private liberal arts college. It has a century-old tradition of educating some of the most accomplished graduates in Idaho, including seven Rhodes Scholars, three Marshall Scholars, and another 11 Truman and Goldwater Scholars. The College is located on a beautiful campus in Caldwell, Idaho. Its distinctive PEAK curriculum challenges students to attain competencies in the four knowledge peaks of the humanities, natural sciences, social sciences and a professional field, enabling them to graduate with an academic major and three minors in four years. For more information on The College of Idaho, visit