Holly named NAIA Athletic Director of the Year

College of Idaho Athletic Director Marty Holly has been named the 2013 NAIA Athletics Director of the Year, the national office announced Monday. This prestigious award is given annually to an athletics director for his or her accomplishments in all facets of athletics administration over the course of the previous year. Holly will be formally recognized at the 73rd Annual NAIA Convention Awards Luncheon on Saturday, April 12 in Kansas City, Mo.

“It is my privilege to recognize Marty for his service to College of Idaho,” said Jim Carr, NAIA President and CEO. “Marty is a trusted advisor who is universally admired throughout the Cascade Collegiate Conference and the NAIA. I'm honored to present this award to an NAIA Hall of Famer and a deserving recipient.”

Holly, who has spent the entirety of his professional career at College of Idaho, has been the school's athletics director since 1981. He also served as the Coyotes head men's basketball coach for 19 years before stepping down following the 1999-2000 season.

The College of Idaho, and by association Holly, had a banner year in 2013.

Based on their athletic performance, the Coyotes finished 12th in the Learfield Cup standings—their highest placement all-time. While achieving historic success on the field, College of Idaho student-athletes also accumulated 69 Cascade Collegiate Conference (CCC) All-Academic Team nods and 32 NAIA Scholar-Athlete awards, as 16 of 17 athletic teams maintained a cumulative grade point average of 3.00 or higher. Six Coyote student-athletes were also selected as Capital One Academic All-Americans, the only award that requires stringent criteria for performance both in the classroom and on the field.

Holly also led the charge to reinstate football at College of Idaho including: recruiting head coach Michael Moroski, a 25-year assistant at University of California-Davis and eight-year veteran of the National Football League; raising over $1 million in startup costs to revive the program after a decades-long hiatus; and expanding student-athlete enrollment to nearly 400 of just over 1,000 total students at College of Idaho.

“I am genuinely humbled in receiving this award,” Holly said. “The College of Idaho is truly a special place – from the faculty and staff, our students and alumni, and especially our coaches – and this award exemplifies what our institution stands for. We have done some amazing things and look forward to more amazing things in the future.”

Beyond football, Holly also fundraised a record-setting $600,000 for the general athletics fund and nearly $2 million in gifts and pledges toward the forthcoming $4 million Marty Holly Athletics and Outdoor Education Center, the first new building on the College of Idaho campus in a decade. For his efforts, Holly – a member of C of I's Athletic Hall of Fame (2001) and the NAIA Hall of Fame (2002) – also earned his second career CCC Athletic Director of the Year award.

Founded in 1891, The College of Idaho is the state’s oldest private liberal arts college. It has a century-old tradition of educating some of the most accomplished graduates in Idaho, including seven Rhodes Scholars, three Marshall Scholars, and another 11 Truman and Goldwater Scholars. The College is located on a beautiful campus in Caldwell, Idaho. Its distinctive PEAK curriculum challenges students to attain competencies in the four knowledge peaks of the humanities, natural sciences, social sciences and a professional field, enabling them to graduate with an academic major and three minors in four years. For more information on The College of Idaho, visit