Alan Moore helps make Bogus Basin an idaho oasis
Though Alan Moore ’74 grew up in the Treasure Valley, he never put on skis until he came to The College of Idaho.
In fact, his first trip to Bogus Basin Mountain Recreational Area came during a College-sponsored ski night, when two buses packed with students rumbled up the foothills.
“It was a beautiful night and the lights were on,” Moore said. “It was a great time, and I remember we did a candlelight procession down the Bowl.”
While Moore continued skiing, he never imagined that first cold night on Bogus Basin’s slopes that he would eventually manage one of the Treasure Valley’s most beloved institutions.
After graduating, Moore entered a business manager program at what is now URS in Boise and steadily moved up the ranks. One of his co-workers was Mike Shirley, who went on to manage Bogus Basin for two decades. In 2001, Shirley asked Moore if he was interested in the controller position at Bogus Basin.
Moore quickly accepted the offer.
“I didn’t change jobs because of boredom; I wanted a different experience and I really liked what Mike Shirley was doing by making Bogus Basin more affordable to the Treasure Valley,” Moore said.
After a decade, Moore was named general manager of Bogus Basin in March 2012.
The position requires everything from keeping the ski lifts running to fundraising to managing staff. Even during the summer, Moore is busy working on marketing plans, doing lift maintenance and lodge repairs, and even cutting brush.
While summer goes by quickly, things are busiest from the week before opening day through the holidays, when Moore is at work every day.
“Bogus Basin is like a little city with everything that’s up there, and everything can break,” Moore said.
Despite the long hours, Moore said he finds great reward in working to make Bogus Basin the community’s most treasured asset.
“Our commitment to affordable skiing allows almost every person in the Treasure Valley the opportunity to come up and ski here,” Moore said. “In addition to the skiing, our board wants to do great things for kids. We have kids programs year-round, such as summer programs for kids with diabetes and obesity, and we’re making a difference in their lives.”
Moore said his experiences at The College of Idaho continue to guide him, especially the advice of business professor Gen. Edward Sawyer.
“He was just a wonderful man, but he and I had a divergence of opinion about what I wanted to learn,” Moore recalls. “I was more interested in the quantitative side, but in almost every class, Sawyer said ‘business is people’.”
At the time, Moore said that phrase exasperated him.
“It took me years before I realized kindly old General Sawyer had it right and I had it wrong,” he said. “Business is about people. It’s about how you trust them, how you evaluate them, how you communicate with them.”
Moore’s relationship with the College has continued past graduation. He taught a corporate finance course during the 1980s and he’s recently worked with Scott Johnson, director of business and accounting, as part of an ongoing initiative to strengthen those programs.
And, of course, he has a close relationship with the C of I ski team.
“I’ve known Ron Bonneau for about 10 years and he’s a tremendous coach and motivator,” Moore said. “It’s great to see the College’s ski team be so successful and for Bogus Basin to be their home mountain.”
Whether it’s helping the Coyote ski team or developing new programs for Treasure Valley children, Moore’s vision for Bogus Basin is clear.
“We are doing everything we can with that one square mile of paradise we have up there,” Moore said. “It’s our responsibility not to squander that resource.”