The C of I Hires Susan Rowe as Marketing and Communications Director
2010. 02. 10.
CALDWELL – The College of Idaho has named Susan Rowe its new director of marketing and communications. Rowe, an Idaho native, brings a broad background in marketing and communications skills to the college, having worked for two Fortune 500 companies, an Idaho governor, and a top brand marketing agency in Boise, Idaho. The College chose Rowe from among a field of 119 applicants for the position; she will begin work on March 1.
In her eighteen-year career, Rowe has held top communications posts for Micron Technology and Hewlett-Packard. She led community relations for Micron in Utah and managed executive and employee communications for Hewlett-Packard's laser and inkjet division. Recently, she has been director of public relations for Oliver Russell in Boise where she helped set marketing strategy for clients as diverse as Hotel 43, the 2009 Special Olympics World Winter Games, Cameron Investments, the Oregon Trail Interpretive Center, the City of Boise, and the Modern Hotel. Rowe also served as a senior aide to former Idaho governor Phil Batt and led the governor's efforts to market a new vision for delivery of workforce development services across the state.
Rowe is no stranger to college campuses. She has been an adjunct instructor in Boise State University's English department and Department of Public Policy and Administration. A Rhodes Scholar, she has a degree in business finance from the University of Idaho, a master of fine arts in creative writing from Boise State University, and a master of arts from Oxford University in politics, philosophy, and economics.
Michael Vandervelden, Vice-President for College Relations, said of Rowe, "Susan has provided excellent leadership in business and government, and we look forward to her notable talents benefiting and advancing The College of Idaho."