Shining a light: C of I coach battles domestic violence

It was a night not unlike most as College of Idaho strength and conditioning coach Mike Shines walked out of a dinner lounge in downtown Boise. He noticed a group of people had gathered outside. Shines walked over to see the subject of the gathering—a man physically abusing a woman.

Shines stood among the group, just like the others, until the woman was shoved onto his car. That is when he spoke up and said something.

“I asked myself, ‘Had he not thrown her on my car, would I have stood there like everybody else, or would I have done something?’” Shines said.

That incident always bugged Shines, and it motivated him to become involved with domestic violence awareness. So in 2013, he launched the first edition of his coffee table book I’ll Never Tell. Now, he is in the midst of a $15,000 Kickstarter campaign as he looks to publish the third edition of the book.

I’ll Never Tell features more than 50 pages of motivational and inspirational quotes from unknown authors, along with a celebrity, such as Olympic gold medalist Kristin Armstrong. The quotes are paired with Shines’ own photos of landscapes or scenic views.

More than 80 percent of the money raised from selling these books goes to local organizations that deal with domestic violence, such as The Mentoring Network, Hopes Door, and the Women’s and Children’s Alliance in Boise. The rest of the money covers printing and shipping costs.

Shines who is in his 22nd year at the C of I, hopes that his book will appear in homes, hotels and businesses throughout the Treasure Valley and beyond to encourage people to take action to prevent domestic violence.,

Roughly 10 million Americans are abused by a domestic partner each year, with one in three women and one in four men experiencing some form of physical violence by a partner in their lifetime.

“It’s important for all of us to have a feel for what is going on in the community,” Shines said. “Domestic violence shouldn’t happen to any woman or any person walking this Earth.”

Starting when the third edition of the book comes out next year, Shines hopes to release a new edition of the book annually during the month of October, which is Domestic Violence Awareness Month.

The Kickstarter campaign ends in August. If he doesn’t meet his goal, Shines said he’ll just start all over again. Now that he is involved in domestic violence awareness, Shines doesn’t plan to ever stand by and watch again.

Click here to view Shines’ Kickstarter page and his website,

Founded in 1891, The College of Idaho is the state’s oldest private liberal arts college. The C of I has a legacy of academic excellence, a winning athletics tradition and a history of producing successful graduates, including seven Rhodes Scholars, three governors, four NFL players and countless business leaders and innovators. The College’s close-knit, residential campus is located in Caldwell. Its distinctive PEAK Curriculum challenges students to attain competency in the four knowledge peaks of humanities, natural sciences, social sciences and a professional field—empowering them to earn a major and three minors in four years. For more information, visit

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