What can we help you find?

Edit Template

Study Digital Marketing

Students pursuing a Digital Marketing (BA) major are introduced to essential concepts in business, marketing, and digital strategies related to search, social, and content creation. Online interactions are the leading force that drives organizations to get their message out to consumers. The courses in this major meet the rapidly shifting digital landscape in today’s internet-driven world. The Digital Marketing major provides a combination of business and digital courses focused on this emerging area within the marketing field.

The benefits of a Digital Marketing degree, include:

  • Demand for Digital Marketers: With businesses increasingly relying on digital platforms, the need for skilled digital marketers is increasing. Graduates in this field enter a thriving job market with good earning potential and a vast range of career options.
  • Comprehensive Skillset: The program provides a thorough foundation in essential areas like content strategy, social media, analytics, email, and digital advertising. Students graduate with versatile, in-demand skills that employers prioritize.
  • Real-World Experience: Included are practical, hands-on projects, simulations and an internship, giving students direct experience with real-world campaigns and tools.
  • Career Flexibility and Growth Opportunities: Digital marketing skills are transferable across industries. This degree equips students for roles in small or large businesses, advertising agencies, non-profits, and beyond, allowing students to shape their career path in various directions.
  • Staying Current in a Fast-Paced Field: Digital marketing is constantly evolving. This program provides up-to-date knowledge and critical thinking skills to adapt to changes, helping you stay ahead in this dynamic industry and maintain a competitive edge over time.

Life is Beautiful

While at the College, Jackson Nassir ’25, a double major in art and business administration, created a three-story art installation in Cruzen-Murray Library, exploring how the things on this earth are filled with life, and how they interact with unliving elements. His piece takes viewers on a journey, symbolizing the release of the soul – a beautiful death.

Yotes Go to Hong Kong

By harnessing the power of the principles of implementation science, you learn to turn knowledge into action, ensuring that best practices become your daily standard. And, with a focus on system-level thinking, you’re prepared to overcome resistance to change and lead improvements that make a lasting impact on patient care, healthcare outcomes and educational settings.

Perspectives from the #YoteFam

Faculty Spotlight

Prepare to
Scale New Heights

Your innovative spirit has propelled you this far. What’s next? That’s for you to dream, make, live and unleash at The College of Idaho. Come see what awaits you here.