Overview
A combination of business and digital media studies focused on an emerging area within the field of marketing.
This program will challenge you to:
- Appreciate the interdisciplinary nature of business and fine arts.
- Possess a strong foundation in business, marketing and financial accounting.
- Be able to apply digital marketing strategies in today's business environment.
- Understand visual digital media software with appropriate applications.
Humanities & Fine Arts
Social Sciences & History
Natural Sciences & Mathematics
Professional Studies & Enhancements
Major
Marketing and Digital Media Major
Peaks this program fulfills
- Social Sciences & History
Courses and Requirements
View this degree in the course catalogMarketing and Digital Media - 36 Credits
Prerequisites
The credits for the math requirement (MAT-125 or above) are counted in the Professional Foundations minor.
| Course ID | Course Name | Number of Credits |
|---|---|---|
| ECN-200 | Principles of Economics | 3 credits |
| MAT- | MAT Complete one Math course numbered 125 or above |
Introduction - 3 credits
Complete one introduction course.
| Course ID | Course Name | Number of Credits |
|---|---|---|
| BUS-100 | Introduction to Business | 3 credits |
| or | ||
| BUS-101 | Introduction to Sport Administration | 3 credits |
Business and Accounting Core Courses - 15 credits
| Course ID | Course Name | Number of Credits |
|---|---|---|
| ACC-221 | Financial Accounting | 3 credits |
| BUS-225 | Principles of Management | 3 credits |
| BUS-360 | Principles of Marketing | 3 credits |
| INT-497 | Internship | 1-6 credits |
Two credits of internship are required.
Advanced Marketing Courses - 6 credits
Select 6 credits from the following list of courses:
| Course ID | Course Name | Number of Credits |
|---|---|---|
| BUS-366 | Marketing Communication | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
| BUS-466 | Consumer Behavior | 3 credits |
| BUS-469 | Marketing Strategy | 3 credits |
Art and Digital Media -12 credits
Complete the following core course:
| Course ID | Course Name | Number of Credits |
|---|---|---|
| ART-171 | Introduction to Digital Media | 3 credits |
Art and Digital Media Electives - 9 Credits
Select 9 credits from the following course list.
| Course ID | Course Name | Number of Credits |
|---|---|---|
| ART-271 | Digital Imaging | 3 credits |
| ART-281 | Graphic Design | 3 credits |
| ART-375 | Digital Video | 3 credits |
| ART-385 | Web Design | 3 credits |
