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A combination of business and digital media studies focused on an emerging area within the field of marketing.

This program will challenge you to:

  • Appreciate the interdisciplinary nature of business and fine arts.
  • Possess a strong foundation in business, marketing and financial accounting.
  • Be able to apply digital marketing strategies in today's business environment.
  • Understand visual digital media software with appropriate applications.

Real-World MarketersC of I student consultants

Dr. Marilyn Melchiorre’s marketing and communication class collaborated with local businesses, the City of Caldwell and the C of I to create new, real-life marketing and communication strategies.