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A combination of business and digital media studies focused on an emerging area within the field of marketing.

This program will challenge you to:

  • Appreciate the interdisciplinary nature of business and fine arts.
  • Possess a strong foundation in business, marketing and financial accounting.
  • Be able to apply digital marketing strategies in today's business environment.
  • Understand visual digital media software with appropriate applications.
Humanities & Fine Arts Social Sciences & History Natural Sciences & Mathematics Professional Studies & Enhancements
Marketing and Digital Media Major

Peaks this program fulfills

  • Social Sciences & History

Courses and Requirements

View this degree in the course catalog

Marketing and Digital Media - 36 Credits


The credits for the math requirement (MAT-125 or above) are counted in the Professional Foundations minor.

Course ID Course Name Number of Credits
ECN-200Principles of Economics3 credits
MAT-MAT Complete one Math course numbered 125 or above

Introduction - 3 credits

Complete one introduction course.

Course ID Course Name Number of Credits
BUS-100Introduction to Business3 credits
BUS-101Introduction to Sport Administration3 credits

Business and Accounting Core Courses - 15 credits

Course ID Course Name Number of Credits
ACC-221Financial Accounting3 credits
BUS-225Principles of Management3 credits
BUS-360Principles of Marketing3 credits
INT-497Internship1-6 credits

Two credits of internship are required.

Advanced Marketing Courses - 6 credits

Select 6 credits from the following list of courses:

Course ID Course Name Number of Credits
BUS-366Marketing Communication3 credits
BUS-460Social Media Marketing3 credits
BUS-466Consumer Behavior3 credits
BUS-469Marketing Strategy3 credits

Art and Digital Media -12 credits

Complete the following core course:

Course ID Course Name Number of Credits
ART-171Introduction to Digital Media3 credits

Art and Digital Media Electives - 9 Credits

Select 9 credits from the following course list.

Course ID Course Name Number of Credits
ART-271Digital Imaging3 credits
ART-281Graphic Design3 credits
ART-375Digital Video3 credits
ART-385Web Design3 credits


Real-World MarketersC of I student consultants

Dr. Marilyn Melchiorre’s marketing and communication class collaborated with local businesses, the City of Caldwell and the C of I to create new, real-life marketing and communication strategies.