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Overview

A combination of business and digital media studies focused on an emerging area within the field of marketing.

This program will challenge you to:

  • Appreciate the interdisciplinary nature of business and fine arts.
  • Possess a strong foundation in business, marketing and financial accounting.
  • Be able to apply digital marketing strategies in today's business environment.
  • Understand visual digital media software with appropriate applications.
Humanities & Fine Arts Social Sciences & History Natural Sciences & Mathematics Professional Studies & Enhancements
Major
Marketing and Digital Media Major

Peaks this program fulfills

  • Humanities & Fine Arts
  • Professional Studies & Enhancements

Courses and Requirements

View this degree in the course catalog

Marketing and Digital Media (51 credits)

Students pursuing a Marketing and Digital Media (MDM) major complete a Core plus twelve credits in a disciplinary focus. A focus of concentration is available in either Business or Art History. The MDM Core (39 credits) introduces essential concepts in business, marketing and a variety of visual digital communication areas.

The MDM major provides a combination of business and digital media courses focused on an emerging area within the field of marketing. The courses in this major meet the rapidly shifting digital landscape in today's internet driven world. This is an interdisciplinary major fulfilling requirements for the Professional Studies & Enhancements (PSE) and Humanities & Fine Arts (HFA) areas within PEAK.

Business & Accounting (21 credits)

Course ID Course Name Number of Credits
MAT-125Data Analysis and Statistics3 credits
or
MAT-212Multiple Regression Analysis3 credits
 
ACC-221Financial Accounting3 credits
BUS-100Introduction to Business3 credits
ECN-200Principles of Economics3 credits
BUS-360Principles of Marketing3 credits
BUS-469Marketing Strategy3 credits
BUS-492Business and Accounting Capstone: Junior Year Experience1 credits
BUS-497Internship1-6 credits

A minimum of 2 credits of Internship (BUS-497) is required.

Art and Digital Media (18 credits)

Complete the following courses:

Course ID Course Name Number of Credits
ART-171Introduction to Digital Media3 credits
ART-271Digital Imaging3 credits
ART-281Graphic Design3 credits
ART-375Digital Video3 credits
ART-385Web Design3 credits
ART-395Advanced Digital or Book Arts3 credits

Required Area of Concentration (12 credits)

Students choose one area of concentration for a total of 12 credits.

Business Concentration - select four courses (12 credits)

Course ID Course Name Number of Credits
BUS-200Small Business Management3 credits
BUS-225Principles of Management3 credits
BUS-340International Business3 credits
BUS-366Marketing Communication3 credits
BUS-391Legal Environment3 credits
BUS-460Social Media Marketing3 credits
BUS-466Consumer Behavior3 credits

Other BUS/ACC 300 - 400 level courses approved by department director.

Art History Concentration - select four courses (12 credits)

Course ID Course Name Number of Credits
ARH-200Ancient to Medieval3 credits
ARH-205Renaissance to Modern3 credits
ARH-300Modern Art: 1850-19403 credits
ARH-305Modern Art After 19403 credits
ARH-320Rembrandt and 17th Century Dutch Art3 credits
ARH-330Picasso and 20th Century Art
ARH-335Auguste Rodin and Modern Sculpture3 credits
ARH-340Gender in Modern and Contemporary Art

Other ARH 300 - 400 level courses approved by department chair

Class

Real-World MarketersC of I student consultants

Dr. Marilyn Melchiorre’s marketing and communication class collaborated with local businesses, the City of Caldwell and the C of I to create new, real-life marketing and communication strategies.