A combination of business and digital media studies focused on an emerging area within the field of marketing.
This program will challenge you to:
- Appreciate the interdisciplinary nature of business and fine arts.
- Possess a strong foundation in business, marketing and financial accounting.
- Be able to apply digital marketing strategies in today's business environment.
- Understand visual digital media software with appropriate applications.
Peaks this program fulfills
- Social Sciences & History
Courses and Requirements
View this degree in the course catalogMarketing and Digital Media (36 credits)
Students pursuing a Marketing and Digital Media (MDM) major are introduced to essential concepts in business, marketing and a variety of visual digital communication areas.The MDM major provides a combination of business and digital media courses focused on an emerging area within the field of marketing. The courses in this major meet the rapidly shifting digital landscape in today's internet driven world.
Prerequisites
The credits for the math requirement (MAT-125) are counted in the Professional Foundations minor.| Course ID | Course Name | Number of Credits |
|---|---|---|
| MAT-125 | Data Analysis and Statistics | 3 credits |
| ECN-200 | Principles of Economics | 3 credits |
Business and Accounting Core Courses - 15 credits
| Course ID | Course Name | Number of Credits |
|---|---|---|
| ACC-221 | Financial Accounting | 3 credits |
| BUS-100 | Introduction to Business | 3 credits |
| BUS-225 | Principles of Management | 3 credits |
| BUS-360 | Principles of Marketing | 3 credits |
| BUS-492 | Career and Professional Foundations | 1 credits |
| BUS-497 | Internship | 1-6 credits |
2 credits of internship are required and should be taken with BUS-492.
Advanced Marketing Courses - 6 credits
Select 6 credits from the following list of courses
| Course ID | Course Name | Number of Credits |
|---|---|---|
| BUS-366 | Marketing Communication | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
| BUS-466 | Consumer Behavior | 3 credits |
| BUS-469 | Marketing Strategy | 3 credits |
Art and Digital Media -12 credits
Complete the following core course:
| Course ID | Course Name | Number of Credits |
|---|---|---|
| ART-171 | Introduction to Digital Media | 3 credits |
Art and Digital Media Electives - 9 Credits
Select 9 credits from the following course list.
| Course ID | Course Name | Number of Credits |
|---|---|---|
| ART-271 | Digital Imaging | 3 credits |
| ART-281 | Graphic Design | 3 credits |
| ART-375 | Digital Video | 3 credits |
| ART-385 | Web Design | 3 credits |
