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Overview

A combination of business and digital media studies focused on an emerging area within the field of marketing.

This program will challenge you to:

  • Appreciate the interdisciplinary nature of business and fine arts.
  • Possess a strong foundation in business, marketing and financial accounting.
  • Be able to apply digital marketing strategies in today's business environment.
  • Understand visual digital media software with appropriate applications.
Humanities & Fine Arts Social Sciences & History Natural Sciences & Mathematics Professional Studies & Enhancements
Major
Marketing and Digital Media Major

Peaks this program fulfills

  • Humanities & Fine Arts
  • Professional Studies & Enhancements

Courses and Requirements

View this degree in the course catalog

Marketing and Digital Media (51 credits)

Students pursuing a Marketing and Digital Media (MDM) major complete a Core plus twelve credits in a disciplinary focus. A focus of concentration is available in either Business or Art History. The MDM Core (39 credits) introduces essential concepts in business, marketing and a variety of visual digital communication areas.

The MDM major provides a combination of business and digital media courses focused on an emerging area within the field of marketing. The courses in this major meet the rapidly shifting digital landscape in today's internet driven world. This is an interdisciplinary major fulfilling requirements for the Professional Studies & Enhancements (PSE) and Humanities & Fine Arts (HFA) areas within PEAK.

Business & Accounting (21 credits)

Course ID Course Name Number of Credits
MAT-125 Data Analysis and Statistics 3 credits
  or  
MAT-212 Multiple Regression Analysis 3 credits
     
ACC-221 Financial Accounting 3 credits
BUS-100 Introduction to Business 3 credits
ECN-200 Principles of Economics 3 credits
BUS-360 Principles of Marketing 3 credits
BUS-469 Marketing Strategy 3 credits
BUS-492 Business and Accounting Capstone: Junior Year Experience 1 credits
BUS-497 Internship 1-6 credits

 

A minimum of 2 credits of Internship (BUS-497) is required.

 

Art and Digital Media (18 credits)

Complete the following courses:

Course ID Course Name Number of Credits
ART-171 Introduction to Digital Media 3 credits
ART-271 Digital Imaging 3 credits
ART-281 Graphic Design 3 credits
ART-375 Digital Video 3 credits
ART-385 Web Design 3 credits
ART-395 Advanced Digital or Book Arts 3 credits

 

Required Area of Concentration (12 credits)

Students choose one area of concentration for a total of 12 credits.

Business Concentration - select four courses (12 credits)

Course ID Course Name Number of Credits
BUS-200 Small Business Management 3 credits
BUS-225 Principles of Management 3 credits
BUS-340 International Business 3 credits
BUS-366 Marketing Communication 3 credits
BUS-391 Legal Environment 3 credits
BUS-460 Social Media Marketing 3 credits
BUS-466 Consumer Behavior 3 credits

 

Other BUS/ACC 300 - 400 level courses approved by department director.

 

Art History Concentration - select four courses (12 credits)

Course ID Course Name Number of Credits
ARH-200 Ancient to Medieval 3 credits
ARH-205 Renaissance to Modern 3 credits
ARH-300 Modern Art: 1850-1940 3 credits
ARH-305 Modern Art After 1940 3 credits
ARH-320 Rembrandt and 17th Century Dutch Art 3 credits
ARH-330 Picasso and 20th Century Art  
ARH-335 Auguste Rodin and Modern Sculpture 3 credits
ARH-340 Gender in Modern and Contemporary Art  

 

Other ARH 300 - 400 level courses approved by department chair

 

Class

Real-World MarketersC of I student consultants

Dr. Marilyn Melchiorre’s marketing and communication class collaborated with local businesses, the City of Caldwell and the C of I to create new, real-life marketing and communication strategies.