Skip to main content

For your information

Spring 2021 Updates: The College will remain in Phase 4 of its re-opening plan through the end of the 2020-21 academic year Read More
Overview

A combination of business and digital media studies focused on an emerging area within the field of marketing.

This program will challenge you to:

  • Appreciate the interdisciplinary nature of business and fine arts.
  • Possess a strong foundation in business, marketing and financial accounting.
  • Be able to apply digital marketing strategies in today's business environment.
  • Understand visual digital media software with appropriate applications.
Humanities & Fine Arts Social Sciences & History Natural Sciences & Mathematics Professional Studies & Enhancements
Major
Marketing and Digital Media Major

Peaks this program fulfills

  • Social Sciences & History

Courses and Requirements

View this degree in the course catalog

Marketing and Digital Media (36 credits)

Students pursuing a Marketing and Digital Media (MDM) major are introduced to essential concepts in business, marketing and a variety of visual digital communication areas.The MDM major provides a combination of business and digital media courses focused on an emerging area within the field of marketing. The courses in this major meet the rapidly shifting digital landscape in today's internet driven world. 

Prerequisites

The credits for the math requirement (MAT-125) are counted in the Professional Foundations minor.
Course ID Course Name Number of Credits
MAT-125Data Analysis and Statistics3 credits
ECN-200Principles of Economics3 credits

Business and Accounting Core Courses - 15 credits

Course ID Course Name Number of Credits
ACC-221Financial Accounting3 credits
BUS-100Introduction to Business3 credits
BUS-225Principles of Management3 credits
BUS-360Principles of Marketing3 credits
BUS-492Career and Professional Foundations1 credits
BUS-497Internship1-6 credits

2 credits of internship are required and should be taken with BUS-492.

Advanced Marketing Courses - 6 credits

Select 6 credits from the following list of courses

Course ID Course Name Number of Credits
BUS-366Marketing Communication3 credits
BUS-460Social Media Marketing3 credits
BUS-466Consumer Behavior3 credits
BUS-469Marketing Strategy3 credits

Art and Digital Media -12 credits

Complete the following core course:

Course ID Course Name Number of Credits
ART-171Introduction to Digital Media3 credits

Art and Digital Media Electives - 9 Credits

Select 9 credits from the following course list.

Course ID Course Name Number of Credits
ART-271Digital Imaging3 credits
ART-281Graphic Design3 credits
ART-375Digital Video3 credits
ART-385Web Design3 credits

Class

Real-World MarketersC of I student consultants

Dr. Marilyn Melchiorre’s marketing and communication class collaborated with local businesses, the City of Caldwell and the C of I to create new, real-life marketing and communication strategies.