A combination of business and digital media studies focused on an emerging area within the field of marketing.
This program will challenge you to:
- Appreciate the interdisciplinary nature of business and fine arts.
- Possess a strong foundation in business, marketing and financial accounting.
- Be able to apply digital marketing strategies in today's business environment.
- Understand visual digital media software with appropriate applications.
Peaks this program fulfills
- Humanities & Fine Arts
- Professional Studies & Enhancements
Courses and Requirements
View this degree in the course catalog
Marketing and Digital Media (51 credits)
Students pursuing a Marketing and Digital Media (MDM) major complete a Core plus twelve credits in a disciplinary focus. A focus of concentration is available in either Business or Art History. The MDM Core (39 credits) introduces essential concepts in business, marketing and a variety of visual digital communication areas.
The MDM major provides a combination of business and digital media courses focused on an emerging area within the field of marketing. The courses in this major meet the rapidly shifting digital landscape in today's internet driven world. This is an interdisciplinary major fulfilling requirements for the Professional Studies & Enhancements (PSE) and Humanities & Fine Arts (HFA) areas within PEAK.
Business & Accounting (21 credits)
| Course ID | Course Name | Number of Credits |
|---|---|---|
| MAT-125 | Data Analysis and Statistics | 3 credits |
| or | ||
| MAT-212 | Multiple Regression Analysis | 3 credits |
| ACC-221 | Financial Accounting | 3 credits |
| BUS-100 | Introduction to Business | 3 credits |
| ECN-200 | Principles of Economics | 3 credits |
| BUS-360 | Principles of Marketing | 3 credits |
| BUS-469 | Marketing Strategy | 3 credits |
| BUS-492 | Business and Accounting Capstone: Junior Year Experience | 1 credits |
| BUS-497 | Internship | 1-6 credits |
A minimum of 2 credits of Internship (BUS-497) is required.
Art and Digital Media (18 credits)
Complete the following courses:
| Course ID | Course Name | Number of Credits |
|---|---|---|
| ART-171 | Introduction to Digital Media | 3 credits |
| ART-271 | Digital Imaging | 3 credits |
| ART-281 | Graphic Design | 3 credits |
| ART-375 | Digital Video | 3 credits |
| ART-385 | Web Design | 3 credits |
| ART-395 | Advanced Digital or Book Arts | 3 credits |
Required Area of Concentration (12 credits)
Students choose one area of concentration for a total of 12 credits.
Business Concentration - select four courses (12 credits)
| Course ID | Course Name | Number of Credits |
|---|---|---|
| BUS-200 | Small Business Management | 3 credits |
| BUS-225 | Principles of Management | 3 credits |
| BUS-340 | International Business | 3 credits |
| BUS-366 | Marketing Communication | 3 credits |
| BUS-391 | Legal Environment | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
| BUS-466 | Consumer Behavior | 3 credits |
Other BUS/ACC 300 - 400 level courses approved by department director.
Art History Concentration - select four courses (12 credits)
| Course ID | Course Name | Number of Credits |
|---|---|---|
| ARH-200 | Ancient to Medieval | 3 credits |
| ARH-205 | Renaissance to Modern | 3 credits |
| ARH-300 | Modern Art: 1850-1940 | 3 credits |
| ARH-305 | Modern Art After 1940 | 3 credits |
| ARH-320 | Rembrandt and 17th Century Dutch Art | 3 credits |
| ARH-330 | Picasso and 20th Century Art | |
| ARH-335 | Auguste Rodin and Modern Sculpture | 3 credits |
| ARH-340 | Gender in Modern and Contemporary Art |
Other ARH 300 - 400 level courses approved by department chair
