According to statistics gathered by the National Alliance on Mental Illness, 75 percent of those affected by lifelong mental illnesses develop their conditions by the age of 24. It’s an especially resonant statistic on high school and college campuses, where the stress and pressure of studying and success can contribute to the development of anxiety, depression, and other mental health issues among students.
A group of six business students in The College of Idaho’s Enactus club — Hannah Dalsoglio, Ryan Elsberry, Kennedy Alvaro, Matt McLaughlin, Shawn Zhang and Monique Lopez — wanted to help bring greater attention to these issues and improve them, to demystify the stigmas and the struggles associated with discussions on mental illness. They wanted to provide more than just a new product — they wanted to start a social movement.